Practice beautifully.

Scheduling, charts, inventory, and payments in one system built for aesthetic medicine.

Made for med spas, injectors, and skin & laser clinics.

In the treatment room

It moves the way you do.

You treat. AMAH handles everything else in the background.

  • Books the appointment. Scheduling and reminders. Fewer empty chairs.
  • Charts the visit. Templates for every service, and the AI Clinical Scribe turns the visit into a SOAP note you review and sign.
  • Bills as you chart. Tap the injection sites and the invoice builds itself.
  • Counts the inventory. Stock deducts as products are charted. Your count matches the shelf.
  • Takes the payment. Online payments via Stripe, rolling out with founding practices.
  • Follows up. Aftercare emails go out on their own.
  • Keeps the record. Consent, before-and-afters, and history, all locked, linked, and audit-ready.
Quick answer

AMAH is an EHR and practice-management platform built exclusively for medical aesthetics. It replaces the patchwork of booking tools, paper charts, spreadsheets, and hospital software with one system designed around how aesthetic practices actually run.

  • Made only for aesthetics. Filler, laser, skin, and more.
  • Charting shaped around your treatments, with the AI Clinical Scribe.
  • Inventory that deducts itself as you treat.
  • Before-and-after photos and consent, stored with the chart.
  • Built with HIPAA safeguards in mind, with role-based access and audit logging.
Why AMAH

Generic EHRs weren't built for this.

Most medical software is built for hospitals and primary care, then bent to fit a med spa. AMAH starts in the treatment room. Every field, every template, every report assumes aesthetics, because that's the only thing it's for.

  • No modules you'll never open.
  • No workflows borrowed from cardiology.
  • No compromise to make it fit.
Built by an operator

Made by a physician who runs practices like yours.

Founded by Dr. DeAnn Bing, MD, a board-certified internal medicine physician and founder of Atlanta Aesthetics & Wellness, a growing aesthetics practice in Georgia. After years of forcing generic software to fit aesthetics, she built the system she wished she'd had.

“I built AMAH from the treatment room out. It runs in my own clinic, so it has to work the way we actually work, not the way a hospital does.”

Dr. DeAnn Bing, MD · Founder, AMAH · Founder, Atlanta Aesthetics & Wellness

We run on it

We don't just sell it. We run on it.

AMAH runs Dr. Bing's own practice. It's live in the first clinic now, used every day by a physician on real patients.

Trust

Patient data, handled like it matters.

HIPAA safeguards

Built with HIPAA safeguards in mind: encryption in transit and at rest.

Role-based access

Enforced at the interface and the API. Predefined and custom roles, not just hidden buttons.

Audit-logged

Access to patient records is logged: who, when, and what changed.

Consent on file

E-signature consent history and before-and-after photos live with the chart.

Questions

Good to know.

Really only for medical aesthetics?

Yes, every template and workflow assumes an aesthetic practice.

What treatments?

Tox, filler, lasers and energy, microneedling and PRP, threads, body, skin, and medical weight & wellness.

Inventory?

It deducts automatically as products are charted. Counts stay accurate without a hand count.

Book & pay online?

Online booking is coming soon. Online payments via Stripe are rolling out with founding practices.

Data secure?

Yes. Encryption, role-based access, and audit logging. Consent and photos tie to the chart.

Try before committing?

Yes. Book a demo and we'll walk your practice through it. Founder's Circle: $299/mo for the first 6 months, then $499/mo.

Who built it?

Dr. DeAnn Bing, a physician running her own aesthetics practice.

Practice beautifully.

The EHR made for aesthetics, and only aesthetics. We onboard your data with you.