About AMAH

The EHR a physician built to run her own practice.

AMAH isn't software written for aesthetics from the outside. It started inside a working clinic, then opened up to yours.

A physician's desk before opening, her white coat on the chair beside a stethoscope and handwritten notes
The founder

Dr. DeAnn Bing, MD

Board-certified internal medicine physician and founder of Atlanta Aesthetics & Wellness, a growing aesthetics and wellness practice in Georgia. Injectables, PDO threads, Morpheus8 and laser, PRP, HRT, IV therapy, and medical weight loss. Residency at Morehouse School of Medicine at Grady Hospital.

After years of forcing hospital software to fit aesthetics, she built the system she wished she'd had. The clinical templates in AMAH are hers.

We use it too

We don't just sell it. We run on it.

AMAH is being rolled out across Dr. Bing's practice one location at a time. It's live in the first clinic now, used daily by a physician, an NP, and a PA on real patients. Every rough edge we find, we fix before you ever see it.

What it replaced

One system instead of a stack.

The practice ran the usual patchwork. A booking tool, charts, spreadsheets, and a card reader. AMAH replaced it with one connected chart.

What we believe

Three rules AMAH is built on.

  • Built for the workflow. Software should match how a room actually runs.
  • Compliance is the floor. Built with HIPAA safeguards in mind, with audit logging and role-based access, not add-ons.
  • Calm by default. The best tool is the one you stop noticing.
The team

Small team, deep experience.

Operators and clinicians who've run the front desk and the treatment room.

See why a physician built this.

The EHR built exclusively for medical aesthetics.