Blog
Straight talk for aesthetics practices.
Starting out, finding clients, and growing a practice that lasts.
Pricing
Your Software Stack Is Quietly Stealing Your Margin
Per-seat fees, per-location fees, and export fees rarely show up until you grow. Here is what a real software stack costs an aesthetic clinic over three years.
Dr. DeAnn Bing · 7 min read →Starting out
The First Five Things You Should Do When Starting an Aesthetic Business
The unglamorous basics that let a new aesthetic practice grow smoothly in year one: services, licensing, systems, pricing policies, and documentation.
Dr. DeAnn Bing · 5 min read →Clients
Your First Five Clients: How to Find Them and Keep Them
Where the first clients of a new aesthetic practice really come from, and how to turn them into regulars and referrals.
Dr. DeAnn Bing · 5 min read →Growth
Simple Ways to Grow Your Aesthetic Business in Your First Year
Steady, low-stress habits that grow a new aesthetic practice in year one without burning you out before year two.
Dr. DeAnn Bing · 6 min read →